The COVID-19 pandemic reshaped many aspects of daily life, including a notable rise in the popularity of birds as pets. As people sought companionship during periods of isolation, the appeal of avian friends grew significantly.
Pandemic-Driven Surge in Bird Ownership
According to the American Pet Products Association’s 2021–2022 National Pet Owners Survey, 8% of U.S. households (approximately 5.7 million homes) owned pet birds during that period. Notably, nearly half of these new bird owners indicated that the pandemic influenced their decision to acquire a feathered companion.
Deepening Bonds and Increased Spending
The extended time at home allowed many individuals to form stronger connections with their pets. This deepened bond led to increased spending on bird-related products and services. The National Pet Owners Survey highlighted that 59% of bird owners reported spending more on their pets in the previous 12 months. This spending encompassed essentials like food and treats, as well as gifts and enrichment items.
The Role of Technology in Bird Enthusiasm
Innovations such as smart bird feeders equipped with cameras have further fueled interest in bird ownership and bird-watching. These devices offer close-up views and insights into avian behavior, making bird observation more accessible and engaging. For instance, since its launch in 2022, the Bird Buddy smart feeder has sold 350,000 units, indicating a growing fascination with our feathered friends.
Conclusion
The pandemic has undeniably influenced pet ownership trends, with birds becoming cherished companions for many. The combination of increased time at home, technological advancements, and a desire for connection with nature has led to a resurgence in bird ownership.
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