idea is born
The history of ZuPreem® started with an idea – an idea that changed the way we look at the role of nutrition in the lives of all animals. The idea was revolutionary and at the same time very simple. Passed down through three generations this idea continues as the mission of the ZuPreem brand today and its guiding force for years to come.
Generations of commitment to animal science
The idea for better animal nutrition started in veterinary medicine in 1928 when Mark L. Morris, DVM, founded the Raritan Animal Hospital, the second small animal hospital in the United States. Dr. Morris discovered that sick dogs and cats could be treated by changing their diets – changes that sometimes eliminated or added nutritional elements to their diets, depending on their condition or disease.
At the Raritan Animal Hospital, Dr. Morris formulated the beginning of the Prescription Diet® line of products for sick dogs and cats. These products included diets for kidney disease, heart disease and intestinal problems. Dr. Morris passed his commitment to bettering the lives of animals through proper nutrition to his son, Mark L. Morris Jr. DVM, PhD.
Dr. Mark Morris Jr. continued his father’s work by expanding the Hill’s Prescription Diet® line to include reducing diets, diets to treat urinary tract diseases and later formulating Science Diet® products for the prevention of nutrition-related diseases in healthy dogs and cats. The Science Diet brand of nutrition for canines and felines has become the standard in quality nutritional products worldwide.
Leading with expertise
At ZuPreem, providing our bird owners the best possible information on bird nutrition and health is always at the top of our mind. That’s why we partner with experts in the field of veterinary health to bring us the latest on nutrition and feeding. Our veterinary partners help us create healthy nutrition programs, develop new product offerings and keep our bird owners informed on overall animal wellness.
ZuPreem® Exotic Animal Diets - Exceptional Diets for Extraordinary Animals®
Just as the original Prescription Diets developed out of a need for better nutrition for dogs and cats, so did the ZuPreem line of products.
We’re glad we picked up the phone 50 years ago, and talked to a zoo director who wanted to explore a different way to feed the animals in his zoo’s collection. Our response launched the ZuPreem brand and forever changed how and what we feed these extraordinary animals.
Building on this heritage, ZuPreem expanded the brand to include nutrition for non-traditional pets, with a focus on caring for each animal and each caregiver with the highest quality, most perfectly formulated nutrition possible.
Today, trusted, top-selling ZuPreem branded products are found in pet retail stores, veterinary clinics, zoos and breeding facilities worldwide.
The Morris family’s commitment to improving the lives of animals through nutrition has passed to the third generation. David R. Morris, son of Mark Morris Jr., now leads ZuPreem. Through vision and innovation, the company has expanded the original family of ZuPreem products to include a complete line of optimal diets for companion birds and adult maintenance diets for ferrets and small animals. ZuPreem still manufactures trusted zoological diets for birds, exotic felines, omnivores and primates.
ZuPreem has the same commitment today that it had more than 50 years ago. The same commitment to the welfare of all animals in our worldwide community, the same commitment to state-of-the-art nutrition research and the same commitment to the highest quality standards of manufacturing and quality control. It’s a commitment that has turned into a promise for pet owners and zoological professionals around the world.
Prescription Diet® and Science Diet® are trademarks of Hill’s Pet Nutrition, Inc. Topeka, KS. ZuPreem® is a trade mark of Premium Nutritional Products, Inc.
The ZuPreem Story – A Commitment To Innovative Nutrition
Based in the USA, ZuPreem manufactures food for zoo animals and specialty pets. Since 1967, ZuPreem has been dedicated to producing innovative, high-quality products for the health and longevity of animals worldwide.
To assist in the discovery and application of scientific advancements for companion animals and wildlife, ZuPreem established the Future Generations Fund. This effort supports charitable initiatives that promote animal health, wellness and conservation so that future generations of these extraordinary animals will always be with us to appreciate and enjoy.